The Goat of Troy | JuzaPhoto

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Galleries
Journalism/Street

5.3 MEGAPIXEL

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Street 6 View gallery (35 photos)

The Goat of Troy sent on April 19, 2021 (0:23) by Lastpeanut. 28 comments, 1419 views.

at 71mm, 1/200 f/6.0, ISO 100, hand held.

Un enorme caprone di legno 15 metri installato in Gae Aulenti (Milano) Un enorme caprone di legno, alto circa 15 metri e largo 12, è comparso nelle scorse ore in piazza Gae Aulenti. Ricorda, nell'immaginario collettivo, il "cavallo" di Troia. Su un fianco ha una scritta: "C'è un dentro". Preludio, quindi, a una sua apertura. Non è chiaro cosa rappresenti l'installazione, anche se c'è un indizio: è stata commissionata da Birra Peroni. I cartelli sulla privacy della società avvertono i passanti che potrebbero essere ripresi per finalità pubblicitarie. La sua presenza, in pieno stile guerrilla marketing, era stata annunciata da curiosi cartelli stradali in centro, dal Duomo al Castello Sforzesco. La capra, costruita in modo da ricordare l'espediente del cavallo di Troia, si è rivelata un'azione di guerrilla marketing da parte del marchio birraio Kozel. La birra ceca, infatti, già presente in 48 Paesi con 4,5 milioni di ettolitri, arriva anche in Italia. Sarà prodotta a Padova con ricetta tradizionale, entrando così nel portafoglio premium Peroni (Gruppo Asahi). L'obiettivo è quello di diventare leader nel mondo delle Lager. Ma la risposta italiana non si fa attendere. Di fronte al caprone Olda, nella stessa piazza, è apparsa l'azione di risposta della birra italiana Birra del Borgo. Un'affissione che raffigura la birra Lisa, Lager del marchio italiano, con la scritta «Solo una capra non capirebbe quanto è buona la birra italiana». La Birra del Borgo è uno dei più noti marchi artigianali italiani, dal 2016 sotto le insegne del gruppo AB Inbev.

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Ginolimbianchino

sent on April 19, 2021 (0:23) | This comment has been automatically translated (show/hide original)

Beautiful Ezio, also nice, I knew nothing about it, nice document :-D congratulations hello Gino 8-)

Stearm

sent on April 19, 2021 (0:45) | This comment has been automatically translated (show/hide original)

Now, however, you intrigue us... ;-) ..... beautiful and nice
Ciao
Stefano

Jeant

sent on April 19, 2021 (2:17)

Wow my friend Ezio...Wonderful place and full composition ..Great picture, DETAILS, subject and perfect shot..congratulations...bye Jean..

Peppe Cancellieri

sent on April 19, 2021 (5:43) | This comment has been automatically translated (show/hide original)

Super Ezio

Fiorenzofanton

sent on April 19, 2021 (6:18) | This comment has been automatically translated (show/hide original)

A mysterious and curious work of art.
Compliments
A flower greeting. ;-)

Maurizio Trifilidis

sent on April 19, 2021 (10:19) | This comment has been automatically translated (show/hide original)

Pleasant shot ....
and greetings.
mt function

Soriana

sent on April 19, 2021 (12:58) | This comment has been automatically translated (show/hide original)

Sann more if he invents! :-D
Always on the piece Ezio, bravo!
Clara

Claudio Cozzani

sent on April 19, 2021 (13:02) | This comment has been automatically translated (show/hide original)

If there is beer, there is already gaz :-D
chapeau Ezio , original :-P

Caterina Bruzzone

sent on April 19, 2021 (19:15) | This comment has been automatically translated (show/hide original)

Interesting installation :-D nice shot
Compliments, bye

Nikcola

sent on April 20, 2021 (8:38) | This comment has been translated

Nice shot!

Simobati

sent on April 20, 2021 (12:51) | This comment has been automatically translated (show/hide original)

very nice the title and very valid your shot
ciao :-)

Albieri Sergio

sent on April 20, 2021 (18:23) | This comment has been automatically translated (show/hide original)

Curious installation, congratulations Ezio.
Ciao, Sergio ;-) :-P

Arctos

sent on April 20, 2021 (19:22) | This comment has been automatically translated (show/hide original)

beautiful street

Palmieri Raimondo

sent on April 20, 2021 (19:51) | This comment has been automatically translated (show/hide original)

.............. we will see ............ keep us informed ........
7 hello Ray Palm-

Delphinus

sent on April 20, 2021 (19:56)

Very nice street view, good composition!
Great job!
Hello: Delphinus

Roberto Giancristoforo

sent on April 20, 2021 (20:46) | This comment has been automatically translated (show/hide original)

remarkable.... all that remains is to wait for the events....
I'm going to take the shot, congratulations Ezio. :-)
Ciao,
Robert

Lastpeanut

sent on April 20, 2021 (21:30) | This comment has been automatically translated (show/hide original)

thank you all :-)
'm of Claudio Cozzani's opinion: if there is beer there is gaz :-D

Agata Arezzo

sent on April 20, 2021 (22:37) | This comment has been automatically translated (show/hide original)

Beautiful shot, great document, Ezio, what is not done to advertise a product?

Carlo Alfonso

sent on April 22, 2021 (11:55) | This comment has been automatically translated (show/hide original)

Nice photo and caption... if it is as you say (and my brother who lives in Milan has also confirmed it to me), then this goat, soon (it seems just today 22 April), will go to all beer :-P
Ciao, Carlo

Lastpeanut

sent on April 22, 2021 (12:30) | This comment has been automatically translated (show/hide original)

Agata
Carlo
we are despairing the event :-)

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