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  1. Galleries
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  3. Journalism/Street
  4. » The Goat of Troy

 
The Goat of Troy...

Street 6

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The Goat of Troy sent on April 19, 2021 (0:23) by Lastpeanut. 28 comments, 1420 views. [retina]

at 71mm, 1/200 f/6.0, ISO 100, hand held.

Un enorme caprone di legno 15 metri installato in Gae Aulenti (Milano) Un enorme caprone di legno, alto circa 15 metri e largo 12, è comparso nelle scorse ore in piazza Gae Aulenti. Ricorda, nell'immaginario collettivo, il "cavallo" di Troia. Su un fianco ha una scritta: "C'è un dentro". Preludio, quindi, a una sua apertura. Non è chiaro cosa rappresenti l'installazione, anche se c'è un indizio: è stata commissionata da Birra Peroni. I cartelli sulla privacy della società avvertono i passanti che potrebbero essere ripresi per finalità pubblicitarie. La sua presenza, in pieno stile guerrilla marketing, era stata annunciata da curiosi cartelli stradali in centro, dal Duomo al Castello Sforzesco. La capra, costruita in modo da ricordare l'espediente del cavallo di Troia, si è rivelata un'azione di guerrilla marketing da parte del marchio birraio Kozel. La birra ceca, infatti, già presente in 48 Paesi con 4,5 milioni di ettolitri, arriva anche in Italia. Sarà prodotta a Padova con ricetta tradizionale, entrando così nel portafoglio premium Peroni (Gruppo Asahi). L'obiettivo è quello di diventare leader nel mondo delle Lager. Ma la risposta italiana non si fa attendere. Di fronte al caprone Olda, nella stessa piazza, è apparsa l'azione di risposta della birra italiana Birra del Borgo. Un'affissione che raffigura la birra Lisa, Lager del marchio italiano, con la scritta «Solo una capra non capirebbe quanto è buona la birra italiana». La Birra del Borgo è uno dei più noti marchi artigianali italiani, dal 2016 sotto le insegne del gruppo AB Inbev.



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avatarsenior
sent on April 22, 2021 (13:02) | This comment has been automatically translated (show/hide original)

Well, curious it is, pleasant to the eyes too, ecological as well ... that it's a nice idea to make an outdoor brewery for this summer? It would be a nice initiative and the structure, mobile, once used, can be removed and reused.
See't see. Meanwhile we smile with you on this curious photograph
Gabbia65

avatarsupporter
sent on April 22, 2021 (13:29) | This comment has been automatically translated (show/hide original)

thank you Gabbia, we will see the events ;-)

avatarsupporter
sent on April 23, 2021 (9:47) | This comment has been automatically translated (show/hide original)

But look at you that strange installations bloom in Gae Aulenti, but in the end the beers have popped up or are they still there to ferment? :-(
Ben view Ezio ;-)

avatarsupporter
sent on April 23, 2021 (10:10) | This comment has been automatically translated (show/hide original)

I have to inqui inform myself with the Gaz :-D

avatarsupporter
sent on May 09, 2021 (8:43) | This comment has been automatically translated (show/hide original)

You're such an assault reporter... Beautiful shot and exhaustive caption.
A greeting
Annamaria

avatarsupporter
sent on May 11, 2021 (1:44)

Wow, what a huge art piece! Cheers.

avatarsenior
sent on January 18, 2023 (17:20) | This comment has been automatically translated (show/hide original)

And in the end, what was inside?
p.s. that Italian beer is good,.... :-/ .... let's say it's not the spearhead of our products :-P

avatarsupporter
sent on January 18, 2023 (20:47) | This comment has been automatically translated (show/hide original)

a bar that distributed tastings




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